How we optimized the onboarding survey at Culture Amp

In my Creating a Culture First onboarding program article, I discussed the importance of getting feedback on the onboarding process. It should come as no surprise that at Culture Amp, where learning faster through feedback is one of our core values, we would also use our platform to gather feedback to iterate on our onboarding program. 

We also used the experience of gathering that feedback to iterate on the survey itself, including the templates available to our customers.

The onboarding survey as it was

When I joined Culture Amp in June 2015, we were using our original onboarding survey template with a few tweaks, and a few custom questions we added. The survey was sent out two weeks after the new hire’s start date, and when completed, their manager would be notified and have the option to walk through the survey results with the new CAmper. 

Seems like a straightforward process, but it wasn’t flawless. As I began to review the survey data with an eye toward using the feedback to improve our onboarding program, I found there were gaps in what I could gather.

Some questions arose: 

1. Were questions being asked at the right time?

For example, a question like, "I see myself still working at Culture Amp in two years' time" might be hard for someone to answer meaningfully after having worked here for only two weeks. Whereas, after six weeks they might have a much better sense of how they feel about this question.

2. Were some of the questions unclear or hard to action?

For example, "The information provided has been at the right level for me." In relation to our onboarding process, it was difficult to know if this meant information related to onboarding, orientation, or role-specific training. At times, we also weren’t eliciting specific enough data. The question, "Everything was prepared for me so I could hit the ground running," could mean anything from having available equipment, to accounts set up, to paperwork available to be completed. 

3. Were we asking the right questions to get the feedback we needed?

As an example, the leaders of our orientation sessions wanted to know if new hires found the content useful and if it covered content in the appropriate depth. However, this wasn’t information we had been gathering.

Learning faster through feedback

In the spirit of our value of learning faster through feedback, I knew I wanted to share these learnings with our People Science team. Together, we could make necessary changes that would benefit everyone using our onboarding survey templates. 

I discussed my observations with Culture Amp People Scientist, Fresia Jackson, and we began to work through how we could evolve our internal survey to better suit our needs.

Over a few weeks’ time, we created a new approach to onboarding surveys that addressed the areas we had been struggling with.

We implemented the following changes:

1. Asking at the right time

The first change we made was to move to a two survey format. Now, we survey new hires at two and six weeks. This way, we’re asking when we believe people have had the appropriate amount of time, experience, and exposure in their new role to meaningfully give feedback.

2. Creating more actionable feedback

We made questions more specific so it is clear to the survey taker which parts of the onboarding process we’re asking for feedback on. We also created checklists so instead of a question like, “Everything was prepared for me,” people can check off specific items that were or were not prepared.

3. Asking the right questions

We created questions that are unique to Culture Amp’s onboarding process like, “The Customer Journey Induction was a good use of my time,” to allow us to determine if the orientation session content is being perceived as useful for new hires.

The onboarding survey today 

True to our value of learning faster through feedback, the feedback of my experience as a user of the Culture Amp platform has enabled our product team to take those learnings and apply them to the templates we make available to our customers.

With the latest version of our onboarding surveys, I have been better able to isolate the parts of our hiring and onboarding processes that would benefit from further iteration. 

I can now:

  • Share out more meaningful data with our onboarding and executive teams.
  • Review the responses to see if there are gaps or extra support needed for a new hire in their first couple of weeks and alert their mentors.
  • Examine trends between the first and second onboarding surveys which allows me to see if agreement on a question like, “I know what is expected of me in my role” increases over time.

Being able to take my experience using our platform and influence the design of the product to improve it not only internally, but for other users out there like myself, has been a gratifying journey. I hope that through the changes we have made to the templates other People Geeks will be able to learn faster through the feedback they receive as well.


Stacey.pngStacey Nordwall is a People Geek and Senior People Operations Manager at Culture Amp. She has an MA with Honors in Counseling Psychology from St. Mary’s College of California and a BA in Psychology and Communication from Stanford University. She is passionate about learning how and why people think and behave as they do, helping people grow, and working to improve the world of work. Stacey has scaled Culture Amp's onboarding program through 5x growth, and is responsible for Culture Amp's people operations globally. You can connect with Stacey on LinkedIn.

About Culture Amp

Culture Amp helps you make your company a better place to work. By making it easy to collect, understand and act on employee feedback, we enable HR leaders to make better decisions, demonstrate impact, and turn company culture into a competitive edge.

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