How to Create an Employee Engagement Survey Part 4: Alignment


This is the fourth in a series of six posts - click here for the others (1, 2, 3, 4, 5, 6)

If you've been following this series of posts you'll know that we've already put together 9 questions of the 15 we are aiming for, and that we're up to A for Alignment. That is the A in our LEAD model of Engagement. Imagine we've Lead our employees to where we want them to start, we've Enabled them with the tools and knowledge they need and now that they're off and running we need to keep them all Aligned together and focused on our immediate goals.

Now, there are a lot of ideas about this concept of alignment and some of them are focused on employees knowing what the company goals are. However, to me this is more about leadership and communication. In our day to day jobs we need to understand exactly what we should be doing not what the company should abstractly be doing. It is the leaders and managers job to make sure that people know what they should be focused on and that this is what will drive performance towards the greater goals.

Our first question then:

I know what I need to do to be successful in my role

To be aligned employees need to know exactly what success looks like for themselves in their own role. How else can they stay focused and understand what to do? After that, people need ongoing feedback, motivation and encouragement to ensure they stay aligned with the company's goals or their teams immediate goals. This is an important job for leaders, managers and peers. But it has to come from somewhere.

Our next question then:

I receive appropriate recognition for good work here at ACME Corp

And finally, what might be a contentious one, but I think we can always use a question on day to day commitment to things that are important to nearly every type of company and team.

Where I work, day-to-day decisions demonstrate that quality and improvement are top priorities

This one is also quite regularly a driver of engagement for people who are passionate about their work. These people will put up with a range of challenges but they will not tolerate a culture that is not aligned in this way.

So here we go for Alignment:

  • I know what I need to do to be successful in my role
  • I receive appropriate recognition for good work here at ACME Corp
  • Where I work, day-to-day decisions demonstrate that quality and improvement are top priorities

Who wouldn't want to work in a place like ACME Corp?

About Culture Amp

We've brought together experts in technology, data science and organizational psychology to ensure you can get the clarity you need, when you need it. Measuring employee engagement, experience and 360° feedback is simple using Culture Amp.

Learn more