#CultureFirst: Nicole Dominic


The #CultureFirst series is a chance to showcase the team here at Culture Amp. We asked everyone some questions which will give you an opportunity to get to know each of us a bit better.

Nicole Dominic - Designer

Nicole is a visual designer with a diverse history of working with brands to bring their unique stories to life. When she’s not wrangling a bezier curve, you can find her sniffing around the Emerald Hill Deli cheese room.

Culture Amp: What can you do as a CAmper (Culture Amp team member) that you haven’t been able to do elsewhere?

Nicole Dominic: Work on the Culture Amp rebrand full time for a month. Having the space to come up with a myriad of concepts and iterations without the usual time and budget constraints was a real treat. Don’t get me wrong, constraints are valuable, but it’s a great feeling, having the freedom to explore as many ideas as you can scribble down and be completely consumed by a project. I had some pretty kooky dreams about brand marques during that period.

CA: Best day you’ve ever had at work?

ND: I worked on the gates at a Big Day Out (big Aussie music festival) a very long time ago. It was a hard slog but very satisfying to be part of a well oiled machine. Being on a walkie-talkie all day, thinking on your feet and knowing that people were counting on you felt great. There was a lot of camaraderie among the team, despite having only met the day before the event, plus the perks - AAA passes to the headlining acts! 

CA: How have you turned a setback into an opportunity?

ND: At the beginning of this year I got quite sick. Two weeks in a hospital and many weeks of recovery was the catalyst for making a change in my career. It’s what led me to join Culture Amp. 

CA: What are you madly passionate about away from work?

ND: Cooking. I wrote and designed a cookbook last year, something I’ve wanted to do for a long time. My favorite thing to do is get together with my friend, combine random fridge contents (usually on a Sunday night) and then subject our unwitting partners to our concoctions.

CA: What was the best feedback (in your career) you’ve ever received and why?

ND: In my early days as a freelancer, I was designing a pitch for a TV show and the first two concepts weren’t hitting the mark. My client and I were becoming more and more frustrated until she gave me this piece of feedback:  “Put yourself in the design."  This was when I learned to trust my own judgement and stop trying to guess what the other person wanted. Good design is a mix of rigorous questioning and a healthy dose of gut feel. 

CA: What’s on your playlist this week?

ND: Found a great Jamie xx playlist called “Jamie xx does no wrong” on Rdio yesterday. RIP Rdio. 

CA: What does workplace culture mean to you?

ND: Not the most poetic definition but put plainly, culture is a set of behaviors replicated within a given context. Makes designing a culture sound simple right?

About Culture Amp

We've brought together experts in technology, data science and organizational psychology to ensure you can get the clarity you need, when you need it. Measuring employee engagement, experience and 360° feedback is simple using Culture Amp.

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