#CultureFirst: Eduardo Siu


The #CultureFirst series is a chance to showcase the team here at Culture Amp. We asked everyone seven questions which will give you an opportunity to get to know each of us a bit better.

Eduardo Siu - Account Executive/People Geek

Ed has a vast experience in sales and customer service roles and has found his niche in going the extra mile for his customers, literally having walked an extra mile through the desert to meet a client. He loves playing basketball and listening to Craig David in his spare time.

Culture Amp:  How did you get your start with Culture Amp?

Ed Siu: I met our Co-founder Rod (Hamilton) and Chief Scientist Jason (McPherson), when I was working as a banker about three years before I came on-board with Culture Amp. They were starting to attract a lot of tech companies in the Bay Area, so they came in to establish U.S. accounts. I happened to be in charge of managing the business relationships for that particular branch. In the process of working with Rod and Jason, I started noticing how much they believed in what they were doing. After all, who flies to the other side of the world to open up a bank account and meet with a few clients? The more I kept up with them, the more I started thinking they were on to something. Drawing from my work experience in environments such as gas stations, banks and large software companies, I've learned first hand how important culture is to a successful and profitable business. When I saw the press release about Culture Amp's first round of funding, I sent Rod a congratulatory note on Linkedin, which led to a conversation about coming on-board as their first Sales Account Executive.

CA: What can you do as a CAmper (Culture Amp team member) that you haven’t been able to do elsewhere?

ES: Being that we're an Australian-based company, one thing I've been able to do is visit our Melbourne headquarters for two weeks. I'm used to working in very large companies where employees feel disconnected from leadership and decision-making processes. It's a brand new experience to be able to directly interact with leadership and have a direct relationship with at least one person in every department.

CA: Best day you’ve ever had at work?

ES: With my position being in Sales, I think my best day at work was when I signed my biggest client to date. It was very satisfying to get a good result after collaborating with various team members, in different departments, and some in other time zones. Depending on where our client was in their evaluation process and what they needed to make a decision, I was able to confidently rely on colleagues from across the board in Customer Success, Data & Insights, Security, and Legal. It was great to have that realization that I'm part of a solid team.

CA: How have you turned a setback into an opportunity?

ES: Stepping back and looking at the "big picture" helped me put what I thought were setbacks into perspective. I started looking at setbacks more like challenges that gave me an opportunity to test what I'm capable of. 

CA: What are you madly passionate about away from work?

ES: Sacramento Kings.

CA: What was the best feedback (in your career) you’ve ever received and why?

ES: I've learned that most of the time the "how" is more important than the "what." Regardless of the occupation, there's always a science behind it and an opportunity to do it in a way that's enjoyable. My father taught me this and it's opened up a lot more doors than I thought it would. 

CA: What’s on your playlist this week?

ES:  Keith Sweat, Tony Toni Tone, Dru Hill, Montell Jordan and 112.

CA: What does workplace culture mean to you?

ES: Knowing what to expect. What kind of feedback will I receive if I do a good job? Can I expect to be involved in decisions important to my role or department? What kind of reaction will I see if I propose a new idea or way of doing something? 

About Culture Amp

We've brought together experts in technology, data science and organizational psychology to ensure you can get the clarity you need, when you need it. Measuring employee engagement, experience and 360° feedback is simple using Culture Amp.

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